Download Zip ⚙⚙⚙ https://tinurll.com/2v2OkV

How Djarum Tbk. Achieved Remarkable Growth in 2011: A Comprehensive Analysis of Their Annual Report

Djarum Tbk. is one of the largest and most successful cigarette manufacturers in Indonesia and the world. Founded in 1951 by Oei Wie Gwan in Kudus, Central Java, the company has grown from a small cottage industry to an international brand with a presence across five continents. Djarum is known for its innovative and high-quality kretek products, which are cigarettes made with a blend of tobacco, cloves and other ingredients.

In this article, we will examine Djarum’s 2011 annual report and explore how the company achieved remarkable growth in that year. We will look at the following aspects:

The company’s financial performance and key indicators
The company’s business strategy and market position
The company’s research and development activities and product innovations
The company’s social responsibility and environmental initiatives

By the end of this article, you will have a better understanding of Djarum’s success factors and future plans.

The company’s financial performance and key indicators

Djarum’s 2011 annual report shows that the company had a strong financial performance in that year. According to the report, the company’s net sales increased by 18.6% from Rp 29.9 trillion in 2010 to Rp 35.5 trillion in 2011. The company’s net profit also increased by 19.4% from Rp 4.7 trillion in 2010 to Rp 5.6 trillion in 2011 . These results indicate that Djarum was able to grow its revenue and profitability despite the challenging economic conditions and the increasing competition in the tobacco industry.

Some of the key indicators that reflect Djarum’s financial performance are:

Return on equity (ROE): This measures how much profit a company generates with the money invested by its shareholders. Djarum’s ROE was 36.8% in 2011, which was higher than the industry average of 28.9%. This means that Djarum was more efficient in using its equity to generate profit than its competitors.
Return on assets (ROA): This measures how much profit a company generates with the money invested in its assets. Djarum’s ROA was 25.3% in 2011, which was also higher than the industry average of 18.7%. This means that Djarum was more effective in using its assets to generate profit than its competitors.
Gross profit margin: This measures how much of a company’s revenue is left after deducting the cost of goods sold. Djarum’s gross profit margin was 38.5% in 2011, which was slightly lower than the industry average of 39.3%. This means that Djarum had a similar level of cost efficiency as its competitors.
Net profit margin: This measures how much of a company’s revenue is left after deducting all expenses and taxes. Djarum’s net profit margin was 15.8% in 2011, which was higher than the industry average of 13.6%. This means that Djarum had a higher level of operational efficiency and tax management than its competitors.

These indicators show that Djarum had a superior financial performance in 2011 compared to its peers in the tobacco industry. The company was able to achieve high returns on its equity and assets, as well as high margins on its revenue and profit.

The company’s business strategy and market position

Djarum’s 2011 annual report also reveals the company’s business strategy and market position. According to the report, the company’s vision is to be a leading global company that provides high-quality products and services that satisfy customers’ needs and expectations . The company’s mission is to create value for its stakeholders by pursuing excellence in every aspect of its business . The company’s values are humility, dedication and sincerity.

Some of the key elements of Djarum’s business strategy are:

Innovation: Djarum has always been a pioneer in developing new kretek products and technologies. The company has a dedicated research and development department that constantly strives to create innovative blends and flavors that cater to different markets and preferences. The company also invests in modern production facilities and equipment that ensure quality and efficiency.
Diversification: Djarum has diversified its product portfolio to include various types of kretek products, such as hand-rolled, machine-rolled, low-tar, low-nicotine, black-paper, brown-paper and cigarillos. The company also produces non-kretek products, such as cigarettes, cigars and pipe tobacco. The company has also diversified its business activities outside the tobacco industry, such as technology, banking and beverages .
Expansion: Djarum has expanded its market reach both domestically and internationally. The company has a strong distribution network that covers all regions of Indonesia. The company also exports its products to more than 50 countries across five continents. The company has established subsidiaries and joint ventures in various countries, such as Malaysia, Singapore, Australia, Canada and the United States.
Social responsibility: Djarum has a strong commitment to social responsibility and environmental sustainability. The company supports various social and cultural programs, such as education, health, sports, arts and heritage. The company also participates in disaster relief and humanitarian aid efforts. The company implements various environmental initiatives, such as waste management, energy efficiency, water conservation and reforestation .

These elements show that Djarum has a clear and comprehensive business strategy that enables it to achieve its vision and mission. The company has a strong market position as one of the leading kretek manufacturers in Indonesia and the world.

The company’s research and development activities and product innovations

Djarum’s 2011 annual report also highlights the company’s research and development activities and product innovations. According to the report, the company has always recognized that research and development (R&D) is crucial to kretek product development. The company has a dedicated R&D department that was established in the 1960s, well ahead of other major kretek players. The company also built an official R&D center in the 1970s with the aim of developing new kretek blends.

Some of the key achievements of Djarum’s R&D department are:

Developing the world’s first low-tar, low-nicotine kretek in 1976. This product was designed to meet the demand of health-conscious consumers who wanted to enjoy kretek without compromising their health. The product was named Djarum Filter and became a best-seller in Indonesia and abroad.
Developing the world’s first kretek cigarillos in 1983. This product was created to offer a new experience of smoking kretek with a smooth and aromatic flavor. The product was named Djarum Special and became a popular choice among young and urban smokers.
Developing a brown-paper kretek in 1985. This product was introduced to provide a more natural and authentic taste of kretek. The product was named Djarum Super and became a symbol of quality and prestige among kretek lovers.
Developing a black-paper kretek in 2001. This product was launched to offer a bold and distinctive taste of kretek with a stylish and modern appearance. The product was named Djarum Black and became a phenomenon among smokers who wanted to express their individuality and confidence.

These achievements show that Djarum has always been a leader in innovating new kretek products and technologies. The company has been able to create products that cater to different markets and preferences, as well as set new trends and standards in the tobacco industry.

The company’s social responsibility and environmental initiatives

Djarum’s 2011 annual report also showcases the company’s social responsibility and environmental initiatives. According to the report, the company has a strong commitment to contribute to the society and the environment through various programs and activities. The company believes that its social responsibility and environmental sustainability are integral parts of its business strategy and corporate culture.

Some of the key examples of Djarum’s social responsibility and environmental initiatives are:

Education: Djarum has been supporting education in Indonesia since 1984 through its Djarum Foundation. The foundation provides scholarships to talented and underprivileged students from elementary to university levels. The foundation also supports various educational institutions and programs, such as schools, libraries, research centers and competitions.
Health: Djarum has been promoting health and well-being in Indonesia since 1996 through its Djarum Health Program. The program provides free medical services and medicines to people in remote and underdeveloped areas. The program also conducts health education and awareness campaigns, such as anti-smoking, anti-drug and anti-AIDS.
Sports: Djarum has been fostering sports development in Indonesia since 1974 through its Djarum Badminton Club. The club recruits and trains young badminton players and nurtures them to become world champions. The club also organizes and sponsors various badminton tournaments and events, such as the Djarum Superliga, the Djarum Indonesia Open and the Djarum Kudus Cup.
Arts and Heritage: Djarum has been preserving and promoting arts and heritage in Indonesia since 1986 through its Djarum Cultural Program. The program supports various cultural activities and organizations, such as festivals, exhibitions, museums and foundations. The program also preserves and revitalizes the historical and cultural heritage of Kudus, the birthplace of kretek.
Environment: Djarum has been implementing various environmental initiatives since 1990 through its Djarum Environment Program. The program aims to reduce the environmental impact of its operations and products. The program also engages in various environmental conservation and restoration efforts, such as waste management, energy efficiency, water conservation and reforestation.

These examples show that Djarum has a comprehensive and holistic approach to social responsibility and environmental sustainability. The company has been able to create value for its stakeholders by pursuing excellence in every aspect of its business.

Conclusion

In this article, we have analyzed Djarum’s 2011 annual report and explored how the company achieved remarkable growth in that year. We have looked at the following aspects:

The company’s financial performance and key indicators
The company’s business strategy and market position
The company’s research and development activities and product innovations
The company’s social responsibility and environmental initiatives

We have found that Djarum has a clear and comprehensive business strategy that enables it to achieve its vision and mission. The company has a strong market position as one of the leading kretek manufacturers in Indonesia and the world. The company has been a leader in innovating new kretek products and technologies that cater to different markets and preferences. The company has also been a responsible corporate citizen that contributes to the society and the environment through various programs and activities.

Djarum’s 2011 annual report shows that the company is a successful and sustainable business that creates value for its stakeholders. The company is also a proud representative of Indonesia’s culture and heritage that showcases the unique taste of kretek to the world.

(2011) Annual Report Pt. Djarum Tbk. PORTABLE